Product evangelization is basically creating demand of a product in an industry. Usually a product is developed considering needs of industry in mind. Although industry realizes problem in dealing but they are not aware of the solution . They are also not aware of the product in market which can help in resolving that problem. This requires sensitizing industry regarding available product and consequently creating demand for the product.

First Link provides service of research and analysis of a value chain as well as process chain of particular industry and possibility of demand of the product in the chain. Based on that, a strategy is developed for sensitizing about the product in that cluster.