Strategic Marketing involves increasing the opportunities or developing potential market through need analysis and sensitizing clients about available products / technology to suffice the identified needs. First Link has its reach to vast number of SMEs , we give a platform to various IT companies to introduce, present or demonstrate their software packages, we also give POC (proof of content) under our strategic marketing process. Our strategic market has helped many software companies (some of them are SMEs itself) to deliver and present their product to the SMEs and has also benefited SMEs by right product being made available to them.